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The Innovator's Solut!on: Creating and Sustaining Successful Growth
Christensen's earlier book examined how focusing on profits can destroy even well-run corporations, while this book focuses on companies expanding by being "disruptors" who are able to outpace their entrenched competition.
The Innovator's Solution addresses a wide range of issues, including:
- How can we tell if an idea has disruptive potential?
- Which competitive situations favor incum-bents, and which favor entrants?
- Which customer segments are primed to embrace a new offering?
- Which activities should we outsource, and which should we keep in-house?
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