Buku

Strategic Management of Technology and Innovation

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Strategic Management of Technology and Innovation (1996) by Robert A. Burgelman, Clayton M. Christensen, and Steven C. Wheelwright provides a thorough exploration of how businesses can manage technological progress and innovation to gain and maintain a competitive edge. The book underscores the need to integrate technology strategy with corporate strategy across different organizational levels, including product lines, business units, and overall corporate divisions. The authors offer a multi-faceted approach to strategic management, focusing on the relationship between technology-driven innovation and business strategies. They discuss how companies can align their technological strengths with market demands and organizational goals to promote innovation that supports growth and adaptability in ever-changing environments. Through a blend of theoretical frameworks and real-world case studies, the book highlights the challenges and opportunities involved in managing technology and innovation. It serves as a practical guide for business leaders and decision-makers aiming to navigate the complexities of technological shifts and use innovation as a strategic tool.

Ultimately, Strategic Management of Technology and Innovation is an invaluable resource for understanding the crucial role of technology and innovation in driving business success and maintaining a competitive advantage in today's technology-focused business world.

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Ketersediaan

B004128.1

658.5/14 BUR s

My Library (Rak Manajemen)

Tersedia

Informasi Detail

Judul Seri

-

No. Panggil

658.5/14 BUR s

Penerbit

CHINA : Mc Graw-Hill Book Company., 1996

Deskripsi Fisik

923 hal; ilus; 26 cm

Bahasa

English

ISBN/ISSN

7-111-06433-X

Klasifikasi

658.5/14

Tipe Isi

text

Tipe Media

unspecified

Tipe Pembawa

volume

Edisi

Second Edition

Subjek

Strategic Management
Innovation Management
Corporate strategy
Technology Management
Business Growth
Competitive Advantage

Info Detail Spesifik

-

Pernyataan Tanggungjawab

-

Versi lain/terkait

Lampiran Berkas

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