Corporate Strategy: A Resource-Based Approach

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Corporate Strategy: A Resource-Based Approach

David J. Collis - Nama Orang; Cynthia A. Montgomery - Nama Orang;

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Corporate Strategy: A Resource-Based Approach (1998) by David J. Collis examines the resource-based view (RBV) of corporate strategy, offering a thorough framework for understanding how organizations can utilize their internal resources and strengths to achieve competitive advantage. Instead of focusing on external market conditions, the book emphasizes the strategic importance of internal resources, such as human capital, technological knowledge, and organizational culture. Collis asserts that a company’s resources and capabilities are essential to formulating and executing effective strategies. The book discusses how businesses can identify, deploy, and protect these resources, showing how they contribute to maintaining a competitive edge over time. It also addresses the difficulties organizations encounter in managing resources, particularly in highly competitive and rapidly changing industries. Through real-world case studies and examples, Corporate Strategy: A Resource-Based Approach underscores the significance of understanding an organization’s unique resources and aligning them with its strategic goals. The book offers practical guidance for managers and executives looking to optimize their resources to create sustained value. Ultimately, Collis concludes that successful corporate strategies are built on a foundation of distinctive resources that provide a long-term competitive advantage, offering both a theoretical perspective and practical tools for crafting strategies in today’s dynamic business landscape.

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My Library (Rak Manajemen) 658.4012 COL c

B004130.1

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Informasi Detail

Judul Seri: -
No. Panggil: 658.4012 COL c
Penerbit: CHINA : China Machine Press., 1998
Deskripsi Fisik: 220 hal; ilus; 26 cm
Bahasa: English
ISBN/ISSN: 7-111-06439-9
Klasifikasi: 658.4012
Tipe Isi: text
Tipe Media: unspecified
Tipe Pembawa: volume
Edisi: -
Subjek: Strategic Management
Corporate strategy
Business
Resources
Competitive Advantage
Resource-Based View (RBV)
Info Detail Spesifik: -
Pernyataan Tanggungjawab: -

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