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Corporate Strategy: A Resource-Based Approach

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Corporate Strategy: A Resource-Based Approach (1998) by David J. Collis examines the resource-based view (RBV) of corporate strategy, offering a thorough framework for understanding how organizations can utilize their internal resources and strengths to achieve competitive advantage. Instead of focusing on external market conditions, the book emphasizes the strategic importance of internal resources, such as human capital, technological knowledge, and organizational culture. Collis asserts that a company’s resources and capabilities are essential to formulating and executing effective strategies. The book discusses how businesses can identify, deploy, and protect these resources, showing how they contribute to maintaining a competitive edge over time. It also addresses the difficulties organizations encounter in managing resources, particularly in highly competitive and rapidly changing industries. Through real-world case studies and examples, Corporate Strategy: A Resource-Based Approach underscores the significance of understanding an organization’s unique resources and aligning them with its strategic goals. The book offers practical guidance for managers and executives looking to optimize their resources to create sustained value. Ultimately, Collis concludes that successful corporate strategies are built on a foundation of distinctive resources that provide a long-term competitive advantage, offering both a theoretical perspective and practical tools for crafting strategies in today’s dynamic business landscape.

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Ketersediaan

B004130.1

658.4012 COL c

My Library (Rak Manajemen)

Tersedia

Informasi Detail

Judul Seri

-

No. Panggil

658.4012 COL c

Penerbit

CHINA : China Machine Press., 1998

Deskripsi Fisik

220 hal; ilus; 26 cm

Bahasa

English

ISBN/ISSN

7-111-06439-9

Klasifikasi

658.4012

Tipe Isi

text

Tipe Media

unspecified

Tipe Pembawa

volume

Edisi

-

Subjek

Strategic Management
Corporate strategy
Business
Resources
Competitive Advantage
Resource-Based View (RBV)

Info Detail Spesifik

-

Pernyataan Tanggungjawab

-

Versi lain/terkait

Lampiran Berkas

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