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Corporate Strategy: A Resource-Based Approach
Corporate Strategy: A Resource-Based Approach (1998) by David J. Collis examines the resource-based view (RBV) of corporate strategy, offering a thorough framework for understanding how organizations can utilize their internal resources and strengths to achieve competitive advantage. Instead of focusing on external market conditions, the book emphasizes the strategic importance of internal reso…
- Edisi
- -
- ISBN/ISSN
- 7-111-06439-9
- Deskripsi Fisik
- 220 hal; ilus; 26 cm
- Judul Seri
- -
- No. Panggil
- 658.4012 COL c
Strategic Management of Technology and Innovation
Strategic Management of Technology and Innovation (1996) by Robert A. Burgelman, Clayton M. Christensen, and Steven C. Wheelwright provides a thorough exploration of how businesses can manage technological progress and innovation to gain and maintain a competitive edge. The book underscores the need to integrate technology strategy with corporate strategy across different organizational levels,…
- Edisi
- Second Edition
- ISBN/ISSN
- 7-111-06433-X
- Deskripsi Fisik
- 923 hal; ilus; 26 cm
- Judul Seri
- -
- No. Panggil
- 658.5/14 BUR s
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